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Microeconomics
Course: Microeconomics > Unit 6
Lesson 5: Profit maximizationProfit maximization worked example
Work through a free response question about profit maximization in this video.
Want to join the conversation?
- Thanks for the video! One question- At, was it supposed to say accounting profit instead of economic profit? I thought that accounting profit is when the farmer is not making $$ after incurring costs, and that economic profit is a separate term that takes into account implicit costs, such as an alternative career path he could have been in. 3:01(6 votes)
- We're talking about the Average Total Cost, and Total Cost includes implicit costs, used when calculating economic profit. So when we take (revenue - AVT*quantity) we're really saying (revenue - total cost), and that's economic profit, since total cost includes explicit and implicit costs.(1 vote)
- Is the difference between marginal cost and average total cost the cost per unit of a product? I want to make sure I understood the video correctly. And if so, how come?(1 vote)
Video transcript
- [Instructor] We're
told corn is used as food and as an input in the
production of ethanol, an alternative fuel. Assume corn is produced in a
perfectly competitive market. Draw correctly labeled side-by-side graphs for the corn market and a
representative corn farmer. On your graphs show each of the following: The equilibrium price and
quantity in the corn market, labeled P sub M and Q sub M, respectively. The profit-maximizing
quantity of corn produced by the representative farmer
earning zero economic profit, labeled Q sub F. So like always, pause this
video and see if you can do this on your own before we
work through it together. All right, now let's
work through it together. So we're going to do correctly
labeled side-by-side graphs. So let me do, ooh, this is
going to be my horizontal axis for the market. And then this is going
to be the horizontal axis for the farmer. And this is going to be quantity
in the market, quantity. Quantity, and then this
is going to be quantity for the farmer, quantity. And then this is going to
be price in the market. And whatever the market price is, that's also going to be the price that the farmer has to take, because it says it's a
perfectly competitive market. So the farmer's going to
be a price taker here. So let me make these axes. So this is price right over here. And this is price over here. So first let's draw the corn market. So let me label this corn market. And we've done this
multiple times already. Our demand curve might
look something like this. This is our demand curve. As when price is high,
low quantity demanded. When price is low, high quantity demanded. And supply goes the other way around. So our supply curve would
look something like this. And then this point,
this helps us figure out this is going to be our equilibrium price, so that's P sub M, P sub M. And then this is going to
be our equilibrium quantity, so Q sub M. Now this graph over here, we
are going to draw the farmer. So this is going to be the farmer, the farmer's firm right over here. So the farmer's going to be a price taker, so whatever the equilibrium
price in the market, that is going to be the
price that the farmer is going to have to take. That market price is going to be the farmer's marginal revenue. Now they say the
profit-maximizing quantity of corn produced by the
representative farmer earning zero economic
profit, labeled Q sub F. So we're going to have some
quantity right over here. It is the profit-maximizing quantity, but it's also zero economic profit. So the zero economic profit tells us that the price must be equal
to the average total cost at that quantity. So I can make an average total cost curve that looks something like this. And I'm going to make its minimum point intersect that market price, because we know from previous videos that the profit-maximizing quantity happens where the marginal cost intersects the marginal
revenue, which, in this case, would be the price that
the farmer has to take from the market. And we know that the marginal cost curve intersects the average total cost curve at this minimum point right over here. So I could draw a marginal cost curve. It might look something like this. So that is our marginal cost curve. And notice, the marginal cost curve intersects the average total
cost at that minimum point. We explained that in
multiple videos already. And we've explained in a previous video that the profit-maximizing quantity is the quantity at which the marginal cost and the marginal revenue meet. And the price is the marginal revenue. Beyond that point, every incremental unit the corn farmer's going to take a loss. It's gonna take him more resources to produce that corn than they're going to
able to get in the market. And we also mentioned that
this has to be a situation of zero economic profit. So the average total cost
has to be at that price, at that marginal revenue
right at that point. So this right over here would be our Q sub capital F. And we're done.